(哈佛商业评论之客户关系管理)HBR ON CUSTOMER RELATIONSHIP MANAGE pdf epub azw3 2024 下载

Collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.

Co-opting Customer Competence

C.K. PRAHALAD AND VENKATRAM RAMASWAMY

Get Inside the Lives of Your Customers

PATRICIA B. SEYBOLD

The Old Pillars of New Retailing

LEONARD L. BERRY

Want to Perfect Your Company's Service? Use Behavioral Science

RICHARD B. CHASE AND SRIRAM DASU

Don't Homogenize, Synchronize

MOHANBIR SAWHNEY

Firing Up the Front Line

JON R. KATZENBACH AND JASON A. SANTAMARIA

Preventing the Premature Death of Relationship Marketing

SUSAN FOURNIER, SUSAN DOBSCHA, AND DAVID GLEN MICK

See Your Brands Through Your Customers' Eyes

CHRIS LEDERER AND SAM HILL

About the Contributors

Index

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书籍介绍

Book Description

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.

About HBR

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

Book Dimension

length: (cm)20.8 　　　 　　　　　 　　　　　 width:(cm)14.2

• 作者： 世彦君 发布时间：2021-04-17 00:00:18

  我们时代的神经症人格——追名逐利，争做第一！

• 作者： 香蒲 发布时间：2011-06-28 14:26:41

  错字不少

• 作者： érable 发布时间：2023-03-03 00:06:19

  人人都心怀鬼胎。

• 作者： 余沁蓉 发布时间：2016-06-19 13:03:05

  我给3.8分（5分制），一定程度上略显啰嗦，尽管为了说清逻辑和方法而反复论证，但是一旦理解了作者的初衷，发现很多章节有标题党的嫌疑，且并无太多的营养，对于观念的影响和改变也并没有宣传所讲的那样。近期罗辑思维卖书的水准有所下降，须冷观筛选。

• 作者： pddpb 发布时间：2020-02-22 21:16:30

  如果没有这本当初我就死了。

• 作者： Jeff Wang 发布时间：2008-11-24 10:08:27

  目前国内对CRM的了解还仅仅是一个初级阶段，看看这本书挺有好处。里面的文章都是经过大量的研究得出来的结论，因此很受益。

  我最喜欢的是FIRING UP THE FRONTLINE,讲的是怎样让前线的员工更好地跟公司同一个步伐，make something great happen!

• 理想主义者的警钟

  作者：祁十一 发布时间：2007-12-01 00:05:25

• 《你也是山百合呀》

  作者：毛石 发布时间：2024-04-23 22:33:32

  “其他百合花开花时会俯瞰大地，而山百合盛开时却总是面向天空。”这就是《你也是山百合呀》书中的山百合。“山百合”在书中象征着主角“素熙”的花。《你也是山百合呀》以三个小学高年级孩子米尔、素熙和巴乌为主角。以米尔父母离*婚后，米尔与妈妈要搬到月田村生活为开端，分别详细描述了米尔、素熙和巴乌三人生活中的困难以及面对这些困难时的内心想法。通过阅读这本书，无论是孩子还是大人都能从这本书中获取像“山百合”一样向上的正能*量。

  

  《你也是山百合呀》作者李琴怡，作者于2024年提名世界儿童文学至高奖——“国际安徒生奖”候选人。该书在韩国热*销20多年，累积销量70多万册，荣获多项图书大奖。韩国青少年文学经典代表作之一，内容节选收录于韩国中学国语教材，感动无数读者。

  

  读过此书感叹作者对于处于青春期孩子内心的描写竟然可以如此细腻。处于青春期的孩子内心世界是复杂的，对于一些事情已经有了自己的看法，可这些看法又显得有些稚嫩。孩子天真认为自己是正确的，经过长辈的释疑，心结马上就解开了。在书中“山百合”象征着主角素熙，在素熙很小时候爸爸死于车祸、妈妈改嫁，从小和奶奶一起生活，勤劳、懂事、善解人意，承担着超出年龄的责任。同时影射到了负重前行的成年人世界。而使素熙不断前进的动力是奶奶，奶奶是有生活智慧的人、一位智慧老人，她说“用钱还的债与用心还的债是不一样的。必*须用钱还的债，再怎么用心也不行，而必*须用心还的债，也是无法用钱来衡量的。”

  生活中不如意事常八*九，生活不易愿你我都是山百合。